So, you’ve got a passion for pets and a dream to build a business.. amazing! Whether you’re a dog groomer, pet shop owner, walker, or launching a new brand from your kitchen table, getting noticed online can feel overwhelming (especially with so much advice out there). The good news? You don’t need a massive budget or a degree in marketing to start seeing real results.
Here are five genuinely simple, actionable ways to grow your pet business online, even if you’re just starting out:
1. Nail Your Social Media Basics
Let’s be honest: social media can feel like a full-time job. But you don’t have to be everywhere at once! Start by picking one or two platforms where your ideal customers hang out (for most pet businesses, that’s Instagram and Facebook).
Quick Wins:
- Set up a professional profile with a clear bio, logo, and contact info.
- Share a mix of content: behind-the-scenes, tips, customer stories, and cute pet pics (always a winner).
- Use Stories for daily updates and Reels or short videos to boost reach.
- Don’t just post.. engage! Reply to comments and DMs, and interact with other local businesses and pet lovers.
Pro Tip: Consistency beats perfection. Posting 3-4 times a week is better than a flurry of posts followed by radio silence.
2. Make Your Website Work for You
Your website is your digital shopfront, make it inviting! Even a simple site can turn curious visitors into loyal customers.
Quick Wins:
- Use clear, friendly language and real photos (bonus points for pets!).
- Make sure your contact info and opening hours are easy to find.
- Add trust signals: reviews, testimonials, and “About Us” stories help build confidence.
- Keep it mobile-friendly (over 60% of UK shoppers browse on their phone).
- Include a clear call-to-action: “Book Now,” “Shop Our Range,” or “Contact Us.”
Pro Tip: Not sure where to start? Ask a friend to test your site and give honest feedback or book a Mini Website Audit for expert insights!
3. Build an Email List (Even If It’s Small)
Email might seem old school, but it’s still one of the most powerful ways to connect with your customers and keep them coming back.
Quick Wins:
- Add a simple sign-up form to your website and social media (“Get our latest tips and special offers!”).
- Offer a freebie: a handy pet care checklist, a discount code, or entry into a giveaway.
- Email your list regularly with updates, offers, and helpful advice.. don’t just sell, share value!
Pro Tip: You don’t need fancy software to start - Mailchimp and Shopify Email are both beginner-friendly.
4. Collaborate with Other Pet Businesses
Community over competition! Partnering with other local pet brands can help you reach new audiences and build genuine relationships.
Quick Wins:
- Host a joint giveaway on Instagram or Facebook.
- Team up for events or pop-up shops.
- Share each other’s content or shout each other out in Stories.
- Offer bundled services (e.g., a groom + treat bag special with a local bakery).
Pro Tip: Start by reaching out to businesses whose values align with yours.. think dog trainers, walkers, pet shops, or even local cafés.
5. Show Up Authentically (People Buy from People!)
In the pet world, personality matters. Don’t be afraid to show the human (and furry) faces behind your brand.
Quick Wins:
- Share your story: why you started, what you love about your work, and the pets who inspire you.
- Go live or record a quick intro video for your followers.
- Celebrate your wins and milestones, but also share the challenges.. realness resonates!
- Feature customer pets and testimonials (with permission, of course).
Pro Tip: Let your passion shine through. The more “you” your brand feels, the more people will want to support you.
Growing your pet business online doesn’t have to be overwhelming or expensive. Start with these five steps, focus on building real relationships, and remember - it’s a marathon, not a sprint. Celebrate every little win (and every wagging tail) along the way!
Ready to take your pet business to the next level? Follow along for more tips, or get in touch if you need a helping hand with your website, social media, or content creation. We’re all in this together. Let’s make your brand the next Tails of Success!
